The Story
How It Started
Almash didn't start with a plan. It started with a hoverboard.
In 2016, with savings from a minimum wage job, the first business — OntarioBoard — launched by buying a few hoverboards and selling them at events using guerilla tactics: offer test rides, discount the purchase by what was already spent, close the sale on the spot. It worked.
From there, each business was started because a real opportunity showed up — a gap in the market, a skill that transferred, a question that kept coming from customers. Businesses were started, refined, and sometimes wound down. The ones that worked got better systems. The brand got built.
Today Almash operates across local services, custom merchandise, marketing, vehicles, marketplaces, and fintech. Each business runs on its own, under the same operating philosophy: find real demand, build a real system, and make it last.
Toronto, Canada.